Performance Coach · Sports Nutritionistمدرب الأداء · أخصائي تغذية رياضية

Building athletes.
Building champions.نبني الرياضيين.
نصنع الأبطال.

Strength · Nutrition · Performance — built on evidence, refined over 15+ years.القوة · التغذية · الأداء — مبنية على الدليل العلمي، محسّنة عبر أكثر من 15 عامًا.

Head coach of the AUS Powerlifting Team. 10 years undefeated. Asian University Cup champion 2023. Certified by FC Barcelona's Barça Innovation Hub in Sports Nutrition and Sport Psychology.المدرب الرئيسي لفريق AUS للرفع الحديدي. 10 سنوات بدون هزيمة. بطل كأس الجامعات الآسيوية 2023. معتمد من مركز برشلونة للابتكار في التغذية الرياضية وعلم النفس الرياضي.

See the Track Recordسجل الإنجازات ← About Meعن سالم ←

Multiple Championships

IPF · Asian Powerlifting Federation

Aboutعن سالم

The coach behind the wins.المدرب الذي يصنع الانتصارات.

15+ years building athletes, programs, and the facilities they train in.

I started coaching in 2010, and since 2012 I've been part of the American University of Sharjah — first as a part-time trainer, then since 2014 as Fitness Trainer & Facility Supervisor. Across that time I've coached one of the most consistent powerlifting programs in the region and led two complete university gym build-outs.

My approach is built on three pillars: evidence-based programming, sports nutrition tailored to the athlete, and the mental side of performance — the same triangle taught at FC Barcelona's Barça Innovation Hub, where I completed my Professional Diploma in Sports Nutrition and Sport Psychology for Athletes Development in 2026.

I work with university teams, competitive powerlifters, institutional partners, and individual athletes who care about results that hold up under pressure.

"Learning isn't optional in this field — it's the cost of staying relevant. Every year I add a new specialization. That's the promise I made 15 years ago, and it's the one I'm still keeping."

Areas of Workمجالات العمل

Three areas
I focus on deeply.ثلاثة مجالات
أتخصص فيها بعمق.

My work spans university athletics, institutional projects, and individual coaching — each grounded in evidence and refined over more than 15 years in the field.عملي يمتد عبر الرياضة الجامعية، والمشاريع المؤسسية، والتدريب الفردي — كل منها مبني على الأدلة العلمية ومصقول عبر أكثر من 15 عامًا.

Primary focus

Athletes & Teams

The heart of my work. Coaching athletes and teams toward competition — building strength, refining nutrition, and developing the mental side of performance.

University & competitive powerlifting
Strength & conditioning programming
Sports nutrition for performance
Competition prep & periodisation
Sport psychology & athlete development

Institutional

Institutional Work

Projects with universities, federations, and educational institutions — from facility design to program building to workshop delivery for staff and students.

Fitness facility design & build-out
Team strength & conditioning systems
Workshops & seminars for staff/students
Athletic department program design
Powerlifting referee & competition support

Personal coaching

Personal Coaching

Working one-to-one with individuals who want a coach with athletic-performance credentials — not a generic gym trainer template.

Bodybuilding & physique development
Weight management & fat loss
Corrective exercise & movement quality
Custom nutrition planning
Youth & student fitness

Track Recordسجل الإنجازات

A decade of results.عقد من النتائج.

Championships earned, projects delivered, athletes developed. The work speaks for itself.بطولات محققة، مشاريع منجزة، رياضيون طوّرناهم. العمل يتحدث عن نفسه.

Salem Hassan holding Asian University Cup trophy

Asian University Cup · 2023

2023

Asian University Cup — Classic Powerlifting

First place. AUS Powerlifting Team. IPF / Asian Powerlifting Federation.

1st Place

2015–25

AUS Inter-University Powerlifting

10 consecutive years undefeated across all inter-university competitions.

Undefeated

2014–23

UAE HESF Powerlifting Championship

First place: 2014, 2015, 2016, 2017, 2018, 2023. Second place: 2012, 2013, 2019.

6× 1st

2023

Al Qasimia University Gym

Full build-out: machine selection, spatial design, installation.

Project

2012—

AUS Fitness Centers

Complete renovation & ongoing facility leadership at the American University of Sharjah.

Project

Credentialsالمؤهلات

Trained at the highest level.مؤهل على أعلى المستويات.

25+ professional certifications across strength, nutrition, sport psychology, and corrective exercise — including 2026 diplomas from FC Barcelona's Barça Innovation Hub.أكثر من 25 شهادة مهنية في القوة والتغذية وعلم النفس الرياضي والتصحيح الحركي — بما فيها دبلومات 2026 من مركز برشلونة للابتكار.

FCB

2026 · FC Barcelona

Barça Innovation Hub Diplomas

Professional Diploma in Sports Nutrition · Sport Psychology for Athletes Development — earned through the official education division of FC Barcelona.

ISSA Master TrainerUSA · 2021

Strength & Conditioning SpecialistISSA · 2021

Sports Nutrition SpecialistISSA · 2020

Powerlifting Coach & RefereeIPF & Asian PF · 2017

Corrective Exercise SpecialistISSA · 2023

Weight Management SpecialistISSA · 2021

Specialist in Exercise TherapyISSA · 2017

Bodybuilding Specialist CoachISSA · 2019

Mental Health First AidLighthouse Arabia · 2024

Sport Management DiplomaAlbyan Group · 2026

Anatomy TrainsStructure & Function · 2025

Functional Training AnatomyMuscle & Motion · 2025

Building High-Performance TeamsSpearhead · 2025

Group Exercise LeaderMEFITPRO / REPs UAE · 2024

Fitness for ChildrenNCSF · 2023

Nutritional Physiology of AthletesNCSF · 2023

CPR & AEDISSA · 2023

B.Sc. Physical EducationHelwan University · 2006

Resourcesالموارد التدريبية

Training Resources.الموارد التدريبية.

Programs, guides, and frameworks — organized by category. Built from 15+ years of hands-on coaching.

Programs & Workouts

Exercises

Structured training programs for all levels and ages — from youth foundations to advanced performance.

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Children & Youth 1 program · Ages 6–18

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Student Athletes Coming Soon

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Powerlifting Coming Soon

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Fuel & Performance

Nutrition

Evidence-based nutrition guides for athletes, students, and youth — from meal timing to supplementation.

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Sports Nutrition Basics Coming Soon

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Supplements Guide Coming Soon

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Youth Nutrition Coming Soon

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Rest & Regeneration

Recovery

Sleep, mobility, overtraining prevention, and regeneration protocols. Recovery is where adaptation happens.

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Mobility & Flexibility Coming Soon

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Overtraining Prevention Coming Soon

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Sleep & Regeneration Coming Soon

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12-Week
Bodyweight
Training

A complete 3-phase training program for ages 6–18. No equipment required. Designed to build movement quality, athleticism, and confidence — works in any gym, outdoor space, or home.

Ages 6–18 No Equipment 24 Sessions 2× / Week 3 Phases 240 Exercises

Weeks

Sessions

Phases

240

Exercises

Weeks 1–4 · 8 Sessions · 80 Exercises

Foundation

Master fundamental movement patterns. Build base strength, body awareness, and movement quality. The lower the foundation, the higher the ceiling.

Weeks 5–8 · 8 Sessions · 80 Exercises

Build

Add tempo, complexity, and unilateral work. Increase volume and introduce sport-specific qualities — agility, plyometrics.

Weeks 9–12 · 8 Sessions · 80 Exercises

Perform

Apply everything. Maximum power, athletic complexes, sport-specific conditioning, and full performance testing.

Benchmark Tracker

Student Progress.

Max Push-Ups (1 min)

Wk 4

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Wk 8

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Wk 12

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Max Squats (1 min)

Wk 4

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Wk 8

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Wk 12

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Max Plank Hold

Wk 4

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Wk 8

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Wk 12

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Max Burpees (1 min)

Wk 4

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Wk 8

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Wk 12

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Broad Jump (cm)

Wk 4

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Wk 8

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Wk 12

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5-10-5 Shuttle (sec)

Wk 4

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Wk 8

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Wk 12

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AMRAP Final Score

Wk 4

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Wk 8

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Wk 12

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Wall Sit (sec)

Wk 4

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Wk 8

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Wk 12

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Teaching & Workshopsالتدريس والورش

Sharing the knowledge.نشر المعرفة.

Beyond coaching, I deliver workshops and seminars to students, athletes, and fitness professionals — three sessions per semester at AUS and partner institutions.

Nutrition for Performance

Sports nutrition fundamentals, fuel timing, body composition, and how athletes should eat during training, competition, and recovery.

Training & Programming

Strength & conditioning principles, periodisation, exercise selection, and how to build a program that holds up over a competitive season.

Anatomy & Movement

Functional anatomy, movement quality, corrective exercise, and injury prevention — for students, athletes, and fellow trainers.

Building athletes.Building champions.نبني الرياضيين.نصنع الأبطال.

The coach behind the wins.المدرب الذي يصنع الانتصارات.

15+ years building athletes, programs, and the facilities they train in.

Three areasI focus on deeply.ثلاثة مجالاتأتخصص فيها بعمق.

Athletes & Teams

Institutional Work

Personal Coaching

A decade of results.عقد من النتائج.

Trained at the highest level.مؤهل على أعلى المستويات.

Barça Innovation Hub Diplomas

Training Resources.الموارد التدريبية.

Foundation

Build

Perform

Student Progress.

Sharing the knowledge.نشر المعرفة.

Nutrition for Performance

Training & Programming

Anatomy & Movement

Open to collaboration.مفتوح للتعاون.

Building athletes.
Building champions.نبني الرياضيين.
نصنع الأبطال.

Three areas
I focus on deeply.ثلاثة مجالات
أتخصص فيها بعمق.